《瑞士》國際研討會在瑞士凱撒里茲管理大學布里格校區舉辦

2016-5-31

INTERNATIONAL RESEARCH CONFERENCE BRIG

國際研討會在瑞士凱撒里茲管理大學布里格校區舉辦

國際研討會在瑞士凱撒里茲管理大學布里格校區舉辦

由凱撒里茲管理大學所籌備的第二屆國際研討會,在2016年5月9日於布里格校區舉行. 研討會邀清了近一百位的嘉賓包含業界專業人士、講者、學生以及學術合作夥伴美國華盛頓州立大學以及英國德比大學代表一同參與盛會並探討過去一路以來的傳承如何造就酒店管理業的未來.

 

How legacy shapes the future of the hospitality industries

The 2nd International Research Conference, organized by César Ritz Colleges Switzerland, took place on Monday, 9th May in Brig, in the Swiss Canton of Valais. The event brought together over 100 professionals, lecturers and students, along with representatives of the schools and academic partners from the Washington State University and University of Derby at the Brig Campus. It provided an excellent opportunity to showcase the work and research of the academic community of Swiss Education Group and network with peers.

Built around the theme  “Past, present and future- How legacy shapes the future of our industries. Core values in the modern world” the day began with a keynote speech by Dr Veronica Lange, Global Head of Innovation at UBS Chief Technology Office, who spoke about how the digital revolution is changing the face of banking and the challenge of adapting to what today’s customers want.
It was followed by a combination of qualitative research, high-profile speeches ranging from hosting guests with dementia, through reinventing industrial sites as tourist attractions, to creating the right olfactory environment for customers, poster sessions and workshops on specific topics, all evolving around the central theme on how the offering needs to be adjusted to the wishes and needs of the future generations while staying true to the core values of Swiss hospitality tradition.

Creating a memorable guest experience
A focus group discussion addressed the issues of guest experience and customer relations and what is needed to maintain five-star standards in hospitality. Michel Ferla, former Deputy Director of Swiss Tourism, underlined the importance of understanding customers and responding sensitively to their needs. Tuomas Laakso, Vice President International Hotel Development Marriott International & The Ritz-Carlton Hotel Company Zurich, approached the question from a hotel perspective. In fact, the needs of hotel guests basically remain the same, however, the experience varies greatly depending on the person and context and needs to be designed individually.
The conference was rounded off with a panel discussion, also in the presence of a representative of the Washington State University, summarizing the topics discussed throughout the day, and expanding into the future of the educational scene, where students now also expect an individualized experience.

Learning from each other
This meeting also emphasized career development, by including representatives from the industry. Students had the opportunity to gain an insight into the expectations of the professionals, as well as the specific requirements for a career with a major hotel group or cruise ship.
Lecturers also came at their expense with different training sessions aimed at optimizing language courses and improve learning and assessment techniques, supported by the Swiss Education Group’s academic partner, the University of Derby.

UBS Awards – Honouring the best
UBS, Swiss Education Group’s official partner, sponsored four awards:

  • 1st Prize for the best full paper presentation: Evelina Gillard, Lecturer, César Ritz Colleges, Brig campus The human capital specificity to multiple firms in interfirm alliances: empirical evidence from hotel franchising.
  • 2nd Prize for the best full paper presentation: Thorsten Merkle, lecturer César Ritz Colleges, Brig Campus, Ilias Vlachos, Jim Keane Passengers’ food and beverage outlet choices in commercial airports: an empiric inquiry.
  • Best student poster: Andreea Bodea, Lara Sullivan, Louise Johansson, Alexandru Bora, students, César Ritz Colleges, Brig Campus Staff training as a method to improve the experience of physically disabled guests: Swiss leisure hotels.
  • Best student project: Julia Eveberg, Julja Thomas, students, IHTTI Neuchatel Design project “Love the J”

《瑞士》凱撒里茲學生獲選協助2016歐洲足聯賽決賽會場

2016-5-18

César Ritz students had the opportunity to attend the UEFA Europa League final in Basel on 18th May and cater for 2000 VIP guests.

凱撒里茲學生獲選協助2016歐洲足聯賽決賽會場

凱撒里茲學生獲選協助2016歐洲足聯賽決賽會場

 

凱撒里茲學生獲得參與在瑞士巴賽爾舉辦之2016年度歐洲足聯賽決賽,並協助將近2000名VIP之餐飲盛會. 學生們皆表示在這次盛大的宴會中獲益良多,不僅對於自己的專業更加自豪,也在宴會上學到更多專業人士的籌備技能.

Traian Stefan Luchian described his involvement as special and educational.

“I would describe my working experience with UEFA as very exclusive and genuine. If I would have to characterize the entire experience in one quote, I would say: ” Professionalism and exclusive services from professionals to exclusive customers” since we have successfully managed to meet the expectations of the VIP clients at the UEFA final”

Stefan Jevic described his participation as special and he said to us that he is now feeling ready to tackle any future challenges.

“For me, the UEFA experience was a very unique one compared to my previous forays into events. This was truly my first experience working at a sporting event, and catering for 2000 VIPs. To me, it was astounding how such a high level of service as well as food and beverage offerings could be sustained and maintained. The organization itself was very professional, well-planned and it was obvious that lots of thought and organization took place before the actual event! While it was challenging to work with multiple external teams, that said, I have absolutely no complaints regarding the event and the whole night can easily be called a true learning experience. Now I can happily say that my Food & Beverage knowledge at this point has been well rounded by this experience. The team and myself showed great team spirit, “outgoing-ness” and a positive attitude that was clearly felt and seen by the guests and organizers. If someone would ask me if I would work for an event like this again my answer would be: 110% YES!”

Bela Gilly described his experience in Basel as exciting, challenging, marvelous and even life enhancing! It was a great experience and a journey full of fun and challenging tasks. All in all he said it was a memorable working day!

Alisa Sapozhnikova commented: “It was a great opportunity to gain experience in such a pleasant, diverse and unique environment. Although it is common to associate football matches with hotdogs, chips and beer, I had a chance to see it from the perspective of VIP guests, where only the finest food and drinks were served. Those guests were coming from far away and I felt responsible for the quality of service they received. All of us did. And what happens when passionate, motivated and energetic employees come together to do a great job? A great job happens! I am very happy that I had this unique opportunity to join a globally important event and played a significant role in it!”